Rodger was born in Invercargill, Southland and raised on a deer farm. He has been involved in the agricultural industry his whole life.

Rodger studied at Massey university where he got an Agriculture Engineering degree, but was always interested in livestock trading and wanted to give it a go.

He was approached by a Rural Livestock agent and the rest is history as they say. Rodger has now been an agent for eight years and fulfils the role of Regional Manager for Southland. He oversees and helps the other agents in Southland where they look after the dairy, sheep and beef farmers.

"I really enjoy managing the team, learning from the old hands and helping the young guns in getting their customers the best trades out there."

Outside of work he tries to spend as much time as possible with his kids. He enjoy fishing and diving, watches a bit of rugby and is quite the runner - it helps to get his mind off work, he says.

"Surround yourself with people that will only lift you higher," is a quote Rodger lives by.

"I work for my kids, my colleagues and my customers and achieving success is what inspires me."